Movie Theaters Are Fighting the Studios Who Want to Release Movies on VOD Earlier
Hollywood Studios are eager to release movies into homes while the films are still in theaters. Executives are saying they want to release the films into homes at a price tag of $30 to $60. Theaters and many filmmakers want to preserve the theater experience, of course. I'm so curious to know what you think of this. There is my child side understands the "NOW! I want my movies NOW!" anthem, but my reasonable side says, it would have to be extenuating circumstances for me to pay $30 for one movie direct into my home.
Here's the full article at the LA Times - http://www.latimes.com/business/la-fi-ct-theaters-20101223,0,2886933.story
Here are my questions to you:
1) I'm wondering, on which type of movies would you feel inclined to spend $30 to $60 to have it VOD into your home - or perhaps your office?
2) What if the studios focused on a VOD technology to deliver to the commercial theaters first instead of the homes? What if a film could open at even MORE theaters on the first weekend with a VOD technology direct to the theaters?
3) If you did spend $30 - $60 to have the film delivered to your home or office, would watch it by yourself? Or would the price nudge you to invite friends over to see the film with you?
4) If you did invite friends over, would I be on the list? (ha, ha... )
5) What might David Lynch think about this - would he dislike it as much as he dislikes movies on cell phones?
Leave a comment and let me know your thoughts!
P.S. Another thought / question from me: If the major studios win this and are able to release movies on VOD while their films are in the theaters, what impact does that then have on independent films? My hunch is that it then becomes even MORE difficult for independent films to find a theatrical or VOD home.
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